E-Commerce and the POS
- Daniel Gowen
STILL IN PROGRESS - NOT FINAL
Our E-commerce shop pulls from what you enter into the POS and places it in your shop.
This page is for helping to understand what settings in the POS will be reflected in the shop. Most of this information is pulled from our database automatically, but you can edit it if you choose to. You will need to specify products or categories you want to be included in the store or featured.
Shop Front Page
The front page of the shop will usually look something like this :
The order may vary based on what was decided during the planning process but it will usually have Featured Categories and Brands.
Featured Brands and Brand Images
To add a Featured Brand follow the following steps within the Products component of the POS :
Double Click or select the brand and click Manage
On the Marketing tab you can check the brand to be a Featured Brand.
On the Media tab you can select the image to use for the logo if you don’t want the one added by our database.
The end result will be the brand appears on the shop webpage under Featured Brands.
Featured Categories and Category images
The Categories will be reflected in Featured Brands and Categories, as well as their general location within the shop.
To start editing this in the Products component of the POS follow the steps :
Once the category is selected you can double click it or go to Manage
In the Manage Category window on the Marketing tab there is a checkbox for Featured Category. Checking this will add it to the Featured Categories.
On the Media tab you can select the image to use for the logo if you don’t want the one added by our database. Select File will let you upload a picture from your hard drive. This image will be displayed if there are no sub-categories set to be featured.
The Featured Category will show up on the page. Is this example the displayed category shows the different Brands instead of the Category picture shown above.
Individual Items within a Category
Once a potential customer has clicked into a brand or category they will have items for sale shown to them.
For most of our examples we will be using this particular item :
In the Products component of our POS software you will find the product you want to edit. On the products tab search for the product using the smart search
Once you have found it you can either double click the product or select it and hit Manage.
Once you are into the Manage Product window you will have several options. For E-Commerce will will start with Categories. The Category and Sub-Category will determine what a customer will click on to find the product and where it is displayed on the Shop.
Once the product is clicked on the webpage will display specific info for that product. What is displayed here is also controlled by what is in Manage Products window for each product.
Inside the Manage Product Window will be the setting that control what is shown on the item page.
The Description field will control what is displayed at the top of the product’s page. On the Basics tab the Price for the item will control what is shown as the price.
For MAP and MSP pricing and how they are handled in the shop please see this article : E-Commerce and how it is affected by MAP and MSP
The Settings tab has 3 check boxes which will change how the customer receives their purchase such as Store Pickup and delivery options. Ship to Home is immediate shipping and Scheduled Delivery will allow the customer to request specific delivery times for their convenience.
Also on the settings tab to the top right is and option for selecting a Stocking Rule. This will allow you to set an item to be special order only which will be reflected in the Shop for that item.
The next tab to be aware of is the Media tab. This tab is where you can add pictures of the items that will then populate underneath the main image for the product and be clickable to switch to them. These images will automatically populate from our database or you can add your own images if you choose.
Use the select file button to then search your hard drive for any images you want to add.
E-Commerce tab
The next large section will be under the E-commerce tab
E-commerce will have several tabs under it. We will start with the General tab.
Under General there are several options that affect the Product in the Shop.
To set the item to be displayed in the Shop check the Show Online checkbox.
What name is displayed for the product is controlled by what is entered into the Long Description.
Marketing controls what is displayed under the images.
The Product Information tab will control what is displayed under the Description button. This can be edited with HTML to change the way it is displayed.
The Ingredients tab controls what is displayed under the Product Ingredients Info when the customer clicks on the Nutritional Info button.
The Nutritional tab controls what is displayed under the Product Nutritional Info section below the Ingredients. It uses a green plus symbol to add a new items that you then enter in either a percentage or an amount of that particular item. Items can be removed by hitting the red X next to them.
Under the Link tab we have three tabs. The Cross-Sell tab affects E-Commerce by adding items to the Frequently Bought Together section of the Product page. Press the Add button and then search for the item you want to add to suggest additional products to sell to the customer.
We hope you find this Guide useful to help you understand what changes you make within the Pinogy POS and how it can help you customize and add to your Pinogy E-Commerce Shop.